Raphaël Adlerfligel spent 30 years in various sales management positions with IT manufacturers and integrators, before joining Econocom in 2018 as a sales representative. In 2021, he seized the opportunity to buy the portfolio of an agent who was retiring. Today, aged 53, he represents Econocom Belgium in the Brussels region for all its activities.
You joined Econocom a few years ago, first as a sales representative and then as a sales agent. Why did you choose Econocom?
I chose Econocom for the quality of its services and its outstanding reputation in the Belgian market, which has been built over decades. I was also attracted by its cross-functional approach, which enables us to offer complete solutions combining equipment distribution, associated services and financing. This is a major asset in the relationship of trust that we build with our customers. Finally, Econocom's highly entrepreneurial DNA really appealed to me!
What challenges did you encounter when transitioning to the role of a sales agent?
To be honest, I didn't encounter any particular difficulties. The Econocom teams in France and Belgium were very helpful during my onboarding process.
I also received a lot of support from other agents, who were very kind, throughout my career. When I run into difficulties or have questions, I can easily talk to them. We try to meet regularly to share our experiences and learn from each other. This relationship between agents is rather paradoxical: we are all independent, but we are all linked by a very strong bond around Econocom. We all have a vested interest in each other's success!
How are you developing your agency in the Brussels region?
I strive to grow my business in a way that benefits both Econocom and myself! Recently, a sales assistant joined my agency to help me develop my business. He helps to promote our portfolio of products and solutions to our customers. We're also very lucky to have the support of Econocom's resources, both in pre-sales and after-sales.
What drives you to do your job every day?
I think the driving force is above all human relations, with our teams and with our customers. What I enjoy most is spending time with our customers, discussing their projects, developing a value proposition and defending it. When a customer thanks us for the work we've done, that's the greatest satisfaction for an agent.
The commercial aspect is also very motivating: signing purchase orders, celebrating big commercial wins, securing new contracts… it’s all adrenaline-fuelled and gives us the energy to stay sharp and engaged!