Discover where MacBook Neo fits in your organisation
An exclusive workshop for new and existing Apple customers exploring the next step in your Mac journey
9th September 2026, 1:00pm - 4:00pm
Apple HQ, located in the iconic Battersea Power Station
Whether you're considering your first Mac deployment or looking to expand your existing Apple estate with MacBook Neo, this interactive workshop will help you understand the opportunities, practical considerations, and business benefits of introducing MacBook Neo into your organisation.
Join experts from Econocom and Apple as we explore how MacBook Neo can support different user personas, improve workplace productivity, and deliver long term value across your device strategy.
Why attend?
Understand where MacBook Neo fits
Learn how MacBook Neo can complement your existing device estate and support a wider range of employee needs and work styles.
Make smarter device decisions
Discover how a persona based approach can help align technology choices with user requirements, productivity goals, and business outcomes.
Explore the total cost of ownership
Look beyond acquisition costs and understand the long term financial and operational benefits of MacBook Neo, including lifecycle, support, and end user satisfaction.
Simplify Mac management
Hear from Econocom on best practices for managing and securing Macs at scale, including the role of modern Mobile Device Management(MDM) solutions.
Optimise the user experience
Apple will share practical tips and tricks to help users get the most from MacBook Neo and maximise productivity from day one.
Explore Apple Intelligence
See how on device AI and local language models (LLMs) in Apple Intelligence help users work smarter, automate tasks, and unlock new productivity capabilities while keeping data private and secure.
Learn from Econocom and Apple experts
Gain real world insights, ask questions, and discuss your challenges with specialists who support organisations at every stage of their Apple adoption journey.
Connect with your peers
Network with IT and workplace leaders facing similar challenges and opportunities over lunch and post event drinks.
Event details
Location:
Apple European HQ, Ground Floor Turbine Hall A, Circus Rd W, London SW11 8AL
Arrival:
From 12:00pm for lunch
Event Time:
1:00pm - 4:00pm
Afterwards:
Drinks and networking to follow
Register today – spaces are limited
Join us on 9 September to discover how MacBook Neo can enhance your device strategy, support your users, and deliver lasting business value.
We look forward to welcoming you to this event. If you have any questions please contact Rohima Begum who will be happy to help.
