Originally published in Channel Partner Insight.
Google has launched its Android MSP programme, with the Belgian firm becoming one of its first Europe-wide certified partners.
European VAR giant Econocom has announced that it has joined Google's Android programme for MSPs.
Google first launched Android Enterprise Recommended to boost enterprise adoption last year. The programme is now certifying MSPs globally, "to help businesses migrate to cloud services".
The Belgium-based VAR was already a Google partner for digital workplace (G Suite and Chrome OS) and the cloud (Google Cloud Platform).
Econocom said that the new certification will enable the group "to strengthen its enterprise mobility expertise".
Its UK and Ireland MD, Chris Labrey, said that the news demonstrates its ability to help improve the productivity ofits customers.
"This focus on the end-user is key to our own philosophy, as well as the way we approach transformation projects for our customers," he said.
Econocom's new investment in Google follows huge growth in the VAR's services business over the last two years. Its 2017 financial results revealed that services are now a €1bn businessfor Econocom, accounting for a third of total sales.
Only yesterday, Google announced plans to acquire Israeli data migration start-up Alooma in a move to drive further migration to Google Cloud Platform.
Google Cloud's new CEO, former Oracle exec Thomas Kurian, only last week pledged to go on a hiring spree to "aggressively" chase market share.
However, according to Canalys analysis, the hyperscaler has some way to go.
Google Cloud's 8.5 per cent global market share trailed both Amazon Web Service's 31.7 per cent and Microsoft Azure's 16.8 per cent at the end of 2018.