Technological advances have empowered users and offered them different ways of consuming « Smart phygital » is changing the face of retail with a demand for seamless on- and off-line experiences. Technological advances have empowered users and offered them different ways of consuming. An effective digital strategy in retail implies managing all the stages of the customer journey with a global and coordinated approach That's why we've created connected end-to-end solutions to offer customers a unique, innovative & seamless experience through a one-stop shop digital partner and a 360° solution: consulting, procurement, financing, implementation, maintenance and replacement introduce the digital experience into your stores Digital technology has already transformed consumers’ purchasing habits. Find out how it can also change the way your retail outlets are organised. Digital signage Remotely display real-time multimedia content Promote brands and products Display product information to a broad audience and attract customers' attention Better inform customers 67.50 87.00 Motion detection Identify in-store consumer behaviour Promote targeted, dynamic, real-time special offers Analyse purchasing habits Assess the results of promotions and sales strategies 62.50 33.50 Interactive shop windows Showcase brands and products Draw customers into stores Involve potential customers directly and dynamically Encourage customers to interact with the brand 88.50 74.00 Interactive tables Increase brand adherence Allow customers to interact with the product Encourage interaction between sales staff and customers Offer tailored customer service 17.50 54.00 Interactive terminals Choose products online and pick them up in store Find products more easily in store Offer access to the full product range, irrespective of stock availability Increase average basket size by offering related products Guide consumers in their choices by providing comprehensive product information 60.00 55.00 Augmented reality Superimpose digital elements into the real world Consumers can try on/test products virtually Optimise store space by offering a wide range of virtual products Fewer demands on store sales staff's time 30.50 50.00 Point of Sales Terminals Mobile payment to ensure faster, easier purchases Limit losses of sale due to long queues Improve productivity via product interaction Enhanced CRM capabilities. 22.00 67.00 think bigger with Econocom! An approach that is in line with your marketing and sales policies Interactive solutions to suit all the new types of use Continuously available equipment at the point of sale Financial and operational management solutions to ensure cost control Flexible payment solutions Complete integration capabilities all over Europe why 'as-a-service' subscriptions are cost effective? Refresh your digital assets as required. Remove investment peaks to preserve cash-flow. Match the cost of digital investment with the business benefit. Benefit from flexible payment to accommodate peak and non-peak periods. Preserve your cash for core retail activities. Warehouse costs until the go-live date. Refresh your digital solutions when you need, not just when your budget dictates.